Hello, I'm Tammy.

Vim's mission is to connect patients with high value, in-network patients. We did this by offering clinics an internal referral coordination service that helped alleviate a lot of the admin work of nurses in a primary care office. Patients were directed to high quality specialists by our team and nurses had more time to work with patients.

After we launched our MVP, we discovered that utilization of our service and our tracking app was down by 30% across the clinics. This project was around investigating the problem area and redesigning the app.

I led the redesign of the app tracker that led to us achieving our goal of 70% utilization.

Timeline: 3 months
Role: End to end product design
Impact: 70% service utilization rate
‍
‍View Case Study

Navio's mission is to enhance the quality of life for patients diagnosed with brain cancer. These patients often face the challenge of managing a complex regimen of daily medications while dealing with cognitive impairments, leading to missed doses and confusion about their medication schedules.

I led the design of a medication management app specifically tailored to address these challenges. Given the project's ambiguity and our limited resources as a small, scrappy startup, we relied heavily on close collaboration with the product team and creative problem-solving to validate and test our ideas.

We launched a three-month pilot of the app with cancer patients and their caregivers. The results were promising: users engaged with the app on average 5 out of 7 days, and 98% of participants reported finding the app extremely useful.

Timeline: 3 months
Role: End to end product design
Impact: Avg. 5 out of 7 day utilization and 98% satisfied users.
‍
‍View Case Study

Here's a compilation of work on the design system during my time at Vim. I created original illustrations, defined new design components and brand guidelines that helped bring consistency to the product experience as well as optimized the design process.
‍
Timeline: 2 months
Role: Product Design
Impact: Design consistency & optimized design process
‍
‍View work

The goal of this project was to develop a promotion redemption tool that empowered marketing teams to increase Epic's paid revenue through targeted promotions. Customers in both India and the U.S. could use this tool to redeem various coupon codes.

I led the design effort and worked closely with engineering and the product manager throughout the project. A key challenge was designing the flows so that it could accommodate different payment systems and currencies—Razorpay for India and Stripe for the U.S.—as well as support a wide variety of promotion types.
‍
Timeline: 1.5 months
Role: End to end product design
Impact: $100k to $150k in monthly revenue that translated to $1.2M - $1.8M in annualized incremental revenue from 2022 onward.

‍View Case Study

The goal of this project was to rebrand LeapFrog for a new target audience and push the brand's look and feel in a new direction. This direction was then translated to all digital assets, including a redesign of the main homepage.
‍
Timeline: 4 months
Role: Senior Web Designer
‍
‍View Case Study